Post by account_disabled on Feb 27, 2024 12:04:56 GMT 5.5
Which position in the search results is the most clickable? What factors besides SERP location affect CTR? To answer these questions, the companySistrixanalyzed more than 80 million keywords and billions of search results. Fresh statistics will help you refresh outdated knowledge about Google CTR. Importantly! Google CTR (Click-Through Rate) shows the number of people who clicked on a specific position as a percentage of all clicks. The results of the CTR study for different positions in the Google search results: The first position retains the primacy with the highest CTR. 28.5% of users click on the first organic link. In the second and third positions, the share of clicks is 15.7% and 11%, respectively.
The lowest indicator for the tenth position is only 2.5%. How position in Google's search results affects CTR Average CTR for the first page EL Salvador Mobile Number List of search results. Source: Sistrix Most of the keywords still show purely organic results, as in the early years of Google's existence. With a classic layout with ten blue links, the CTR is much higher. CTR for organic search results CTR for organic search results. Source: Sistrix The presence of blocks with advanced functions significantly affects the CTR and increases this indicator. Additional links increase the number of conversions.
For the first position, CTR can reach 46.9%. Featured snippets that provide more detailed responses to the user reduce the number of bounces. For SERPs in the first position, CTR drops by 5.3% from the average of 23.3%. The knowledge bar also has a negative impact on CTR. The first position with this feature gets 16% clicks instead of 18%. Google Ads ads at the top of search results reduce the number of bounces for all SERPs on a page. If there is an ad, the first result gets a CTR of only 18.9% Ads reduce CTR for search results How ads reduce CTR for search results. Source: Sistrix It should be noted that absolutely any site can be displayed on the first page of Google search results.
The lowest indicator for the tenth position is only 2.5%. How position in Google's search results affects CTR Average CTR for the first page EL Salvador Mobile Number List of search results. Source: Sistrix Most of the keywords still show purely organic results, as in the early years of Google's existence. With a classic layout with ten blue links, the CTR is much higher. CTR for organic search results CTR for organic search results. Source: Sistrix The presence of blocks with advanced functions significantly affects the CTR and increases this indicator. Additional links increase the number of conversions.
For the first position, CTR can reach 46.9%. Featured snippets that provide more detailed responses to the user reduce the number of bounces. For SERPs in the first position, CTR drops by 5.3% from the average of 23.3%. The knowledge bar also has a negative impact on CTR. The first position with this feature gets 16% clicks instead of 18%. Google Ads ads at the top of search results reduce the number of bounces for all SERPs on a page. If there is an ad, the first result gets a CTR of only 18.9% Ads reduce CTR for search results How ads reduce CTR for search results. Source: Sistrix It should be noted that absolutely any site can be displayed on the first page of Google search results.