Post by account_disabled on Jan 8, 2024 9:29:42 GMT 5.5
Written by Julie Atherton As more brands embrace the opportunity to use influencer marketing at scale, artificial intelligence (AI) tools improve performance, reduce risk, and supercharge productivity. They are the perfect match. Influencer marketing is big business. In 2023 it is estimated at $21.1 billion worldwide and that’s set to continue growing in 2024. As traditional advertising finds it increasingly difficult to reach today's tech-savvy, ad-resistant consumers, influencers provide an additional way to connect with potential customers. And, as brands see higher levels of trust and engagement from smaller (micro) influencer partnerships, the need to streamline the multi-influencer marketing model increases.
Thankfully, a timely solution is on hand. AI is transforming the influencer marketing landscape Phone Number by providing tools and solutions that help brands make data-driven decisions, and automate sourcing, authenticating, and managing influencer relationships. This synergy between influencer marketing and AI is useful in improving:
specified target audience, and that their inclusion will result in a wider reach and impact for your activity. An AI-powered tool such as Hype Auditor makes influencer discovery easy by identifying the most suitable influencers for your brand. It takes into consideration the following factors. Demographics –
Target Audience Segmentation Influencer Selection and Matching Content Creation and Optimization Performance Analytics Influencer Fraud Detection Virtual Influencers Let’s take a look at each of these in turn. 1. Target Audience Segmentation It’s vitally important to understand your target audience before you begin to select influencers to partner with. That’s why most social media management and social listening tools have AI built in to streamline this process. AI tools such as Audiense, Vista Social, and Hootsuite can help identify and segment your target audience by analyzing data from various sources, such as demographics, interests, social media behavior, browsing history, and purchase patterns. By understanding the preferences and characteristics of your audience through buyer personas, you can ensure you find influencers who resonate with them. 2. Influencer Discovery Finding and selecting influencers can be time-consuming. You want to ensure a great fit with your brand and its values, that the influencer’s followers match your
Thankfully, a timely solution is on hand. AI is transforming the influencer marketing landscape Phone Number by providing tools and solutions that help brands make data-driven decisions, and automate sourcing, authenticating, and managing influencer relationships. This synergy between influencer marketing and AI is useful in improving:
specified target audience, and that their inclusion will result in a wider reach and impact for your activity. An AI-powered tool such as Hype Auditor makes influencer discovery easy by identifying the most suitable influencers for your brand. It takes into consideration the following factors. Demographics –
Target Audience Segmentation Influencer Selection and Matching Content Creation and Optimization Performance Analytics Influencer Fraud Detection Virtual Influencers Let’s take a look at each of these in turn. 1. Target Audience Segmentation It’s vitally important to understand your target audience before you begin to select influencers to partner with. That’s why most social media management and social listening tools have AI built in to streamline this process. AI tools such as Audiense, Vista Social, and Hootsuite can help identify and segment your target audience by analyzing data from various sources, such as demographics, interests, social media behavior, browsing history, and purchase patterns. By understanding the preferences and characteristics of your audience through buyer personas, you can ensure you find influencers who resonate with them. 2. Influencer Discovery Finding and selecting influencers can be time-consuming. You want to ensure a great fit with your brand and its values, that the influencer’s followers match your